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Starting Blocks’ pilot radio advertising campaign


Starting Blocks launched its first radio advertising campaign earlier this year to communicate to families about children’s development, and how to help encourage children’s growth and learning.

The ad opens with an engaging toddler’s laugh then conveys a simple, understandable fact about early year’s development. Laughing is fundamental to children’s development from an early age, and parents can visit the Starting Blocks website to learn more about their child’s development, including milestones, home learning and finding the right child care services near them using the Find Child Care search.

The ad ran on select radio stations and locations in Australia, and was well received by audiences.

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