StartingBlocks.gov.au launched its first radio advertising campaign in 2019 to communicate to families about children’s development, and how to help encourage children’s growth and learning.

It’s running again in early 2021 as a reminder of the benefits of quality early childhood education and care.

The ad opens with an engaging toddler’s laugh then conveys a simple, understandable fact about early year’s development. Laughing is fundamental to children’s development from an early age, and parents can visit the Starting Blocks website to learn more about their child’s development, including milestones, home learning and finding the right child care services near them using the Find Child Care search.